Monday, January 4, 2010

The Road Named Sherlock

So about a week ago while waiting for the last movies of the night to get over with so I could go to Wendy's (I work at a movie theatre btw), I noticed something interesting on the posters for "The Road" and "Sherlock Holmes". I walked back and forth down the hallway 4 or 5 times looking closely to be clear on it, I probably seemed mad.



See it? Go back and take a closer look at the fonts used for the titles.





The "R"s is what stood out to me and got me thinking about it. They are the same/VERY similar typeface, just in a heavier weight in Holmes title'. I find it  interesting that two movies that are in theatres at the same time use the same typeface. It's not like it's a font that's regularly seen in movie posters, at least not that I've noticed, so that's a little bit of a weird coincidence.

One font, however, which has notoriously become "the movie font" is Trajan. This video by Goodie Bag does a good job outlining the situation.



The most recent film I remember using Trajan is Michael Jackson's "This Is It". I did like how it was used here though, large tracking/kerning (space between words/letters) for the words on a simple gradient background. I loved his music though, so that could be influencing that a bit.



Nevertheless, Trajan is to movie fonts as Papyrus is to armature design ....oh, wait a second,



REALLY JC, REALLY!?!